Datenschutzerklärung auf Bildschirm

Privacy policy

Personal data enjoys special protection that you can rely on: Protecting your privacy when processing personal data is an important concern for AWA FOREIGN TRADE ACADEMY, Königsstraße 46, 48143 Münster and part of the implementation of the transparency obligations for data processing within the meaning of Art. 13, 14 GDPR. We take this into account in all our business processes.

The processing of personal data in the context of the online services and their websites is carried out in accordance with the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG).

We would like to take this opportunity to inform you whether and how your data is collected or used when you visit our website.

The security of your data

The data you provide to AWA is protected by suitable technical and organisational means with the aim of securing your data against accidental or intentional manipulation, loss, destruction, access by unauthorised persons or unauthorised disclosure to third parties. Our security measures are continuously monitored and improved in line with technological developments and organisational possibilities.

Name and contact details of the person responsible

Königsstraße 46
48143 Münster
T +49.251.83 275 60
F +49.251.83 275 61


Contact details of the data protection officer


Rights of data subjects

The data subject has the following rights

  • Right of access to the personal data concerned (Art. 15 GDPR):
  • Right to rectification (Art. 16 GDPR).
  • Right to erasure (Art. 17 GDPR).
  • Right to restriction of processing (Art. 18 GDPR).
  • Right to object to processing if the data processing is based on Art. 6 (1) (e) or (f) GDPR (Art. 21 GDPR); see also the information on the right to object under Art. 21 GDPR in Section III.
  • Right to data portability (Art. 20 GDPR).
  • Right to withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal, if the data processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) GDPR

Right to lodge a complaint with a supervisory authority (Art. 77 GDPR). The supervisory authority responsible for the provider is

State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia,
Postfach 20 04 44 // 40102 Düsseldorf
T +49.211.38 424 0
F +49.211 38 424 10

You can reach AWA's data protection officer using the following contact details:

Herting Oberbeck Datenschutz GmbH
Hallerstr. 76, 20146 Hamburg


Technical data that we collect

When you use our website, technical access data is automatically recorded and analysed by the AWA Internet server (web server). However, this data cannot be assigned to a specific person; the individual user remains anonymous. As long as you do not actively enter data on our website, we only collect data that your Internet browser automatically transmits to us, such as

  • Date and time of accessing one of our web pages
  • your browser type
  • the browser settings
  • the operating system used
  • the last page you visited
  • the amount of data transferred and the access status (file transferred, file not found, etc.)
  • your IP address

We use this data exclusively to enable you to use the web pages you have accessed, for statistical purposes and to improve our website. We do not establish a personal reference with this data.

Personal data

We only process personal data if you provide us with this information yourself or if such data is generally accessible. This may, for example, be data from public directories, such as exhibitor directories of trade fairs on foreign trade law or publicly accessible member directories of industrial sectors related to foreign trade.

The personal data is primarily contact and address data, passwords for online registrations, data for contract processing and data for the organisation of online training or face-to-face training (e.g. information on food intolerances) that you provide to us yourself. The purpose of providing information about food intolerances is to enable us to plan your lunch at our partner restaurants accordingly.

Use of personal data for information and other purposes

AWA processes and uses all personal data generated by your visits to our website only in accordance with the applicable regulations and only for the purposes stated in this privacy policy. If you request information about AWA's services or make bookings, we will store and use the data you provide to us for the purpose of providing services, invoicing if necessary, and sending you information by post and electronically (if you have a customer relationship with us) about similar offers from us and our partner companies. Beyond this, personal data is only collected or used by us if it is necessary to protect the legitimate business interests of AWA.

If you have registered for our newsletter on our website or in writing with your e-mail address, we will store and use the data you provide us with for the purpose of sending you information electronically about similar offers from us and our partner companies. In addition, AWA will not pass on the personal data you provide to third parties without your express consent.

We retain control over the personal data you provide to us and take responsibility for its use. You can object to the use.


You can use your browser settings to determine whether you want to be informed about the setting of cookies and whether you want to confirm or reject the setting in individual cases. You can also generally prohibit the setting of cookies. Unfortunately, this can lead to functional restrictions on the website.

We use so-called first-party cookies on our website. These are cookies that can only be created and viewed by the website operator. The data is not passed on to third parties.

The storage of these cookies in the user's terminal equipment is necessary for the functioning of the website, i.e. they are required for logging in to a customer account or for registering for a training course or another AWA service. In other words, the storage of information in the end user's terminal equipment is absolutely necessary so that AWA, as the provider of this website, can provide the service expressly requested by the user.

The storage of the aforementioned cookies in the user's end device is necessary for the functioning of the website, i.e. they are required for the login to a customer account or for the registration for a training course or another service of AWA. In other words, the storage of information in the end user's terminal equipment is absolutely necessary so that AWA, as the provider of this website, can provide the service expressly requested by the user.

We also use cookies to optimise our website offerings.

In addition, we use third-party cookies, also known as tracking cookies, which are stored in the user's browser to mark the visitor to a website. These cookies can be used to display customised advertising to the user when they visit the site again.

Information about specific data processing on the website

Contact form

There is a contact form on our website which can be used to contact us electronically. If you use this option, the data entered in the input mask will be transmitted to us and stored.

By sending the e-mail, you consent to the processing of your data. In this case, the user's personal data transmitted with the e-mail will be stored. The data will not be passed on to third parties in this context. The data will be used exclusively for processing the conversation.

The processing of the personal data from the input mask serves us solely to process the contact. The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.

The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if the user has given consent. The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

You can revoke your consent at any time via the e-mail address provided.

Online presence in social media

On our website you will find so-called social media buttons, which you can click to access the AWA profile on Facebook, XING, Twitter and LinkedIn. In this case, we also use the "Shariff Wrapper Plugin" (see explanations under "YouTube" in the text section above). If you only visit our website without clicking on the social media buttons, no data is transferred to the third-party provider. Only when you click on the corresponding icon will you be redirected to the provider's website.


We use the consent management service Usercentrics, of Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, Germany (Usercentrics). This enables us to obtain and manage the consent of website users for data processing. The processing is necessary to fulfil the proof of consent. We are legally obliged to provide this proof. The following data is processed for this purpose:

  • Date and time of access
  • Browser information
  • Device information
  • Geographical location
  • Cookie preferences
  • URL of the page visited

The functionality of the website is not guaranteed without the processing.

Usercentrics is the recipient of your personal data and acts as a processor for us.

The processing takes place in the European Union. Further information on objection and removal options vis-à-vis Usercentrics can be found at:

The data will be deleted after 3 years.

Please note our general information on the deletion and deactivation of cookies in this privacy policy.

Google services

We use Google Analytics from Google LLC ("Google") with the Google Tag Manager and the video platform "YouTube". When integrating YouTube videos on our website, we use the data protection-compliant "Shariff Wrapper Plugin". This plugin only establishes direct contact between "YouTube" and users when the user actively clicks on a YouTube video and not as soon as the user is on the website.

Google Analytics

If you have given your consent, Google Analytics 4, a web analytics service provided by Google LLC, is used on this website. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Scope of processing

Google Analytics uses cookies that enable us to analyse your use of our website. The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

We use the User ID function. With the help of the user ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyse user behaviour across devices).

We use Google Signals. This enables Google Analytics to collect additional information about users who have activated personalised ads (interests and demographic data) and ads can be delivered to these users in cross-device remarketing campaigns).

In Google Analytics 4, the anonymisation of IP addresses is activated by default. Due to IP anonymisation, your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your visit to the website, your user behaviour is recorded in the form of "events". Events can be

  • Page views
  • First visit to the website
  • Start of the session
  • Your "click path", interaction with the website
  • Scrolls (whenever a user scrolls to the end of the page (90 %))
  • Clicks on external links
  • Internal search queries
  • Interaction with videos
  • File downloads
  • Viewed (clicked adverts)
  • Language settinga

It is also recorded:

  • Your approximate location (region)
  • Your IP address (in truncated form)
  • Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
  • Your internet provider
  • The referrer URL (via which website/advertising medium you came to this website)

Purposes of the processing

On behalf of the operator of this website, Google will use this information to analyse your (pseudonymous (NOT USING USER ID)) use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyse the performance of our website.


Recipients of the data are/may be:

  • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (als Auftragsverarbeiter nach Art. 28 DSGVO)
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc. mit Sitz in 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

It cannot be ruled out that US authorities will access the data stored by Google.

Third country transfer

Insofar as data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish an appropriate level of data protection. The parent company of Google Ireland, Google LLC, is based in California, USA. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. The USA is currently considered a safe third country in terms of data protection law. However, you do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against access by authorities.

Storage duration

The data sent by us and linked to cookies is automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.

Legal basis

The legal basis for this data processing is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR


You can revoke your consent at any time with effect for the future by accessing the cookie settings (bottom left) and changing your selection there. This does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can also prevent the storage of cookies from the outset by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may restrict the functionality of this and other websites. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by clicking

  • a. Do not give your consent to the setting of cookies or
  • b. download and install the browser add-on to deactivate Google Analytics here

You can find more information on the terms of use of Google Analytics and data protection at Google at and at

Google Tag Manager

We use the following third-party providers to improve performance:

"Google Tag Manager" of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). With your consent, this service allows us to manage website tags via an interface. The Google Tag Manager only implements tags. This means that no cookies are used and only your IP address is transmitted to Google to establish a connection. The Google Tag Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, it will remain in place for all tracking tags if they are implemented with the Google Tag Manager. Since the IP address is transferred to Google in third countries (including the USA), further protective mechanisms are required to ensure the level of data protection required by the GDPR. To ensure this, we have agreed standard data protection clauses with the provider in accordance with Art. 46 para. 2 lit. c GDPR in addition to the EU Commission's adequacy decision on the EU-U.S. Data Privacy Framework. These oblige the recipient of the data in third countries to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even by this contractual extension, we endeavour to obtain additional regulations and assurances from the recipient in the USA.